TAKE THE FIRST OF ITS KIND 12-WEEK WEIGHT LOSS CHALLENGE!
by Anonymous

Ms. Di Ana Ford
The Weight Loss Challenge
San Clemente, CA
Toll Free: 1-866-499-5530
Web site: www.theweightlosschallenge.com
E-mail: info@theweightlosschallenge.com

For Immediate Release:

TAKE THE FIRST OF ITS KIND 12-WEEK WEIGHT LOSS CHALLENGE!

Experience The Ultimate Weight Loss Program That Can Be Incorporated While Using Any Diet Plan!

SAN CLEMENTE, CA - June 2002: Ms. Di Ana Ford, creator of the innovative Weight Loss Challenge, announced today the launching of her ground breaking 12 week food and fitness challenge seen at www.theweightlosschallenge.com. Ms. Ford is delighted to share this unique challenge that encourages, promotes and inspires a healthy ‘weight for life’ strategy. Through her own personal experience dealing with a weight loss challenge, Ms. Ford has tapped into an incredible management system that provides all the tools, motivation, resources, support and incentives that lead participants to the desired weight in a fun, healthy way.

An official new 12-week Weight Loss Challenge begins each month and can be started any week of the month. The Challenge is not limited by a specific food plan but instead encourages and supports members in the use of any particular diet plan one chooses. Unlike most commercial programs, the difference in the Weight Loss Challenge’s delivery is that participants challenge themselves based upon realistic weight loss goals, without exaggerated or unrealistic expectations.

Those that participate in the challenge, receive The Official Challenge Kit which includes, The Weight Loss Workbook filled with over 200 pages of daily food diary pages, fitness logs, a journal, progress charts, menu planner, weight loss calendar, before & after photos and much, much more. To keep participants inspired a workout T-shirt and a Challenge Water Bottle along with motivational keepsakes are included in the kit.

Harnessing the ever-increasing use of the Internet, members are not alone in the challenge but instead have access to an online Members Lounge complete with a chat room, message board and an opportunity to meet other challenge members. Additionally participants will find helpful tips, success stories and weekly weigh ins plus a free motivational newsletter chock full of strategies to improve ones attitude. As an added incentive when taking the challenge, each participant has an opportunity to win a $1,000 cash prize, which can be applied to a personal makeover once the goal has been realized.

Ms. Ford, who originally developed the program for herself, has happily shed and kept off 45 pounds. Quoting Ms. Ford: "I’m passionate about showing people how to achieve a healthy weight specifically geared towards their own personal goals and hope to see individuals integrate healthful habits during the next 12 week challenge. It isn’t enough to say you are going to lose weight or go on a diet, because to make it happen one must change the focus from "dieting" to following an eating plan that works. "

The Weight Loss Challenge organization is dedicated to excellence in quality, delivery of product and customer service. If you have any questions or inquiries, please contact Ms. Di Ana Ford at 1-800-524-8523 or e-mail her at info@theweightlosschallenge.com for additional information. For further details or online data, you may visit www.theweightlosschallenge.com.

© 2002 The Weight Loss Challenge. All rights reserved.





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